This morning I was reading Women's Wear Daily and I couldn't believe that there was already a buzz going around about the Burberry Fall 2010 collection. I feel like Fall just got here and was suprised that Burberry was already giving out small details on their fall 2010 collection!
I found it very interesting as to what Christopher Bailey, chief creative officer of Burberry, revealed about their anticipating collection. "This collection is anchored in history, and what you're seeing is a roll-call of Burberry outerwear. I love mixing different decades - but with using modern fabrics."
I found it very inspirational reading that, because as a fashion designer, you are always looking for ways to re-invent or re-live certain decades and make it more modern for people to wear now. I love how he is incorporating the dull-ness of certain decades and liven it up. For example, they are using, "weatherproof wool felt coats cinched with chunky belts, leather and shearling aviator jackets and gabardine trenches." What a fabulous concept! They are mixing the military styles with a more feminine and chic approach.
He also wants to incorporate soft edges into the collection. They are using Victorian elements like silk dresses overlaid with lace and incorporating them onto their famous trench coats. Bailey is definitely bringing the soft and hard together into this collection. He also spilled that wool sweaters will have, "silky bow-shaped epaulets, while bows and ruffles take the edge off sharply tailored skirts and peplums flourish to military-inspired suit jackets."
I cannot wait to see, or rather look at pictures, of their Fall collection this upcoming Spring. Christopher Bailey is a genius because he is always trying to find ways to change a boring trench coat into a timeless work of art!
Wednesday, November 25, 2009
Monday, November 23, 2009
2009 Victoria Secret Fashion Show!
After four years of being away from the east coast, the Victoria Secret Fashion Show has returned to New York City. I, personally, prefer LA better but New York is definitely the place to live, breathe and eat fashion! On Thursday, this extravaganza had 35 models model walk down the run way which including the host Heidi Klum and five Victoria's Secret Angels: Alessandra Ambrosio, Doutzen Kroes, Marissa miller, Miranda Kerr and Behati Prinsloo. My favorite angel, Adrianna Lima, did not attend the show because she had just given birth to a beautiful baby girl two weeks ago. These hot girls showed off sexy holiday wear for the Christmas season.
This event held a $10 million budget which featured two shows, each one staged before an audience of 1,034 guests with a runway performance by the Black Eyed Peas. The thing I love about the Victoria Secret Fashion Show are the accessories. They can really pull off an amazing show with wings, jewelry and amazing beads coming out of the lingerie which really make me drool every time I see in in front of my TV screen. This year the show featured a laser light show with butterflies, trains, dancers, balloons, wings made of feather, floating fake birds and a choir. The garments also shined with sequins made out of Swarovski crystals in a rainbow of colors!
Marisa Miller wore the main attraction of the show. She wore a $3 million Harlequin Fantasy Bra that was designed by Damiani featuring more than 2,300 brilliant-cut white, champagne and cognac-colored diamonds totaling nearly 150 carats!
The president and chief executive officer of the company, Sharen Jester Turney, sums up the fashion show by stating the following, "I think that the show will lift people's spirits, as well as business, especially with all of the people who watch the show on TV and the international reach that Victoria's Secret has."
The Victoria Secret Fashion Show has fantasy, magic and mystic all under one roof. One day I hope to be joining many celebrities for this extravagant show. When I think of Victoria Secret, I think sexy, exotic and girly. All of these combinations I love!
This event held a $10 million budget which featured two shows, each one staged before an audience of 1,034 guests with a runway performance by the Black Eyed Peas. The thing I love about the Victoria Secret Fashion Show are the accessories. They can really pull off an amazing show with wings, jewelry and amazing beads coming out of the lingerie which really make me drool every time I see in in front of my TV screen. This year the show featured a laser light show with butterflies, trains, dancers, balloons, wings made of feather, floating fake birds and a choir. The garments also shined with sequins made out of Swarovski crystals in a rainbow of colors!
Marisa Miller wore the main attraction of the show. She wore a $3 million Harlequin Fantasy Bra that was designed by Damiani featuring more than 2,300 brilliant-cut white, champagne and cognac-colored diamonds totaling nearly 150 carats!
The president and chief executive officer of the company, Sharen Jester Turney, sums up the fashion show by stating the following, "I think that the show will lift people's spirits, as well as business, especially with all of the people who watch the show on TV and the international reach that Victoria's Secret has."
The Victoria Secret Fashion Show has fantasy, magic and mystic all under one roof. One day I hope to be joining many celebrities for this extravagant show. When I think of Victoria Secret, I think sexy, exotic and girly. All of these combinations I love!
Thursday, November 19, 2009
Fashion's Night Out Rescheduled
Fashion's Night Out will be moved from September 9 to Friday, September 10! I was so excited to read that on Women's Wear Daily today. I didn't get the chance to go this year because of school and work but I would have loved to enjoy this experience with my favorite designers and celebrities. On Wednesday the change was announced by the organizers which are the Council of Fashion Designers of America, Vogue, NYC & Company and the city's marketing team.
The scheduled was moved a day up so it wouldn't interfere with the Jewish New Year, Rosh Hashanah. By doing so , this would attract more tourists and consumers who would be willing to shop the butts off! Holding the event on a weekend evening will attract more traffic to the retail stores and create more business and awareness to the cause.
This year's Fashion's Night Out was held on Sept. 10 in New York City and so many people came out and participated which made it a very successful night. Hundreds of stores stayed open late for designer and celebrities appearances, musical performances, and book signings. For next year, retailers are going to be adding incentives to shop. There is also a fall 2010 fashion show that is being considered. I hope to be there next year. I felt so left out being a future fashion designers and not being able to attend such a memorable event. I can't wait to see what they will have in store next year! Having it on a weekend will definitely attract more out of towners!
The scheduled was moved a day up so it wouldn't interfere with the Jewish New Year, Rosh Hashanah. By doing so , this would attract more tourists and consumers who would be willing to shop the butts off! Holding the event on a weekend evening will attract more traffic to the retail stores and create more business and awareness to the cause.
This year's Fashion's Night Out was held on Sept. 10 in New York City and so many people came out and participated which made it a very successful night. Hundreds of stores stayed open late for designer and celebrities appearances, musical performances, and book signings. For next year, retailers are going to be adding incentives to shop. There is also a fall 2010 fashion show that is being considered. I hope to be there next year. I felt so left out being a future fashion designers and not being able to attend such a memorable event. I can't wait to see what they will have in store next year! Having it on a weekend will definitely attract more out of towners!
Tuesday, November 17, 2009
Angelina Jolie and Brad Pitt design jewelry
Brangelina can now add jewelry designers to their resume! According to Women's Wear Daily, they have signed an exclusive deal with Asprey that will feature a gold and silver jewelry collection that is inspired by snakes. Their line, The Protector, will hit Aspey stores in London, New York, Beverly Hills, Tokyo and Dubai later this week. The sad part is that I probably won't be able to afford it! Even though the prices have yet to be confirmed, they did say that a silver baby spoon with a curving, serpent-shaped handle will cost around $525.
Who would have ever thought that Brad and Angelina would ever become designers but they both conceived and designed the idea! It all started when Angelina was pregnant with their Shiloh, their daughter, and she was given a ring. The ring was in a shape of a snake and ever since then she has always seen the snake as her family's protector. Since then, she has always wanted a reptile-inspired theme jewelry collection.
Even though this will be a high end brand, all net proceeds from each sale will go to the Education Partnership for Children in Conflict. Angelina Jolie started that co founded that organization in 2006. In 2001 she was named the a UNHCR Goodwill Ambassador and since then she has been visiting third world countries and helping people in need of food, shelter and a home. She has since been more interesting in helping the children so when she founded this charity, she wanted to raise awareness and funds to educate child victims of war, conflict and natural disasters.
In a joint quote, Jolie and Pitt said, "These children who most need a safe place to learn, a place to heal, a place to learn reconciliation a place to build a better future and a place - to just be children. Yet the education for these children is often forgotten. Tens of millions of children and adolescents in conflict are not in school."
I think it is such a great blessing when celebrities use their power to help out other in need. God knows how much money this couple has so it's good that full proceeds will go to such an amazing organization that really starts with the children, who will be able to succeed more in life with an education and will push to strive for a better tomorrow and take care of their parents and future children.
Who would have ever thought that Brad and Angelina would ever become designers but they both conceived and designed the idea! It all started when Angelina was pregnant with their Shiloh, their daughter, and she was given a ring. The ring was in a shape of a snake and ever since then she has always seen the snake as her family's protector. Since then, she has always wanted a reptile-inspired theme jewelry collection.
Even though this will be a high end brand, all net proceeds from each sale will go to the Education Partnership for Children in Conflict. Angelina Jolie started that co founded that organization in 2006. In 2001 she was named the a UNHCR Goodwill Ambassador and since then she has been visiting third world countries and helping people in need of food, shelter and a home. She has since been more interesting in helping the children so when she founded this charity, she wanted to raise awareness and funds to educate child victims of war, conflict and natural disasters.
In a joint quote, Jolie and Pitt said, "These children who most need a safe place to learn, a place to heal, a place to learn reconciliation a place to build a better future and a place - to just be children. Yet the education for these children is often forgotten. Tens of millions of children and adolescents in conflict are not in school."
I think it is such a great blessing when celebrities use their power to help out other in need. God knows how much money this couple has so it's good that full proceeds will go to such an amazing organization that really starts with the children, who will be able to succeed more in life with an education and will push to strive for a better tomorrow and take care of their parents and future children.
Monday, November 16, 2009
Victoria Beckham
During winter break last year I had some time to spare since I was on school break and I decided to go Borders to buy a good fashion book. As I was browsing through the fashion section I noticed a book of Victoria Beckham and I immediately grabbed the book and started to read it and I found it was a very helpful resource for a fashionista! The book is called "That extra half Inch... Hair, Heels and Everythibg in Between."
This book is a practical book on fashion, beauty and style. Victoria Beckham is the narrator of the book and she gives her advice in how to dress and gives tips on what products are great for skincare and makeup. I, personally, love Victoria Beckham's style and I think she is the modern-day Marilyn Monroe, minus the blonde hair and huge curves. Her style says a lot about her and in the book she talks about how women should dress while pregnant, what type of jeans look best on different body types and what to wear for several occasions. I think she is an amazing fashion icon and I think her pencil highskirts, Christian Loboutins shoes, pouty lips and her bob-cut hair really make such a bold statement everytime she walks down NYC or LA.
This is one of best fashion books, by far! This is such a girl's book and someone who wouldn't really care what other celeberties use but what they would have to understand is that she has worked with many famous and successful fashion designers. She knows what's in store for next season and what is really hot now on the runways. She has worked designerson a one on one basis and she, herself, has her own line, dvb. Victoria Beckham will always be part of fashion and she represents something different with her electrifying style.
This book is a practical book on fashion, beauty and style. Victoria Beckham is the narrator of the book and she gives her advice in how to dress and gives tips on what products are great for skincare and makeup. I, personally, love Victoria Beckham's style and I think she is the modern-day Marilyn Monroe, minus the blonde hair and huge curves. Her style says a lot about her and in the book she talks about how women should dress while pregnant, what type of jeans look best on different body types and what to wear for several occasions. I think she is an amazing fashion icon and I think her pencil highskirts, Christian Loboutins shoes, pouty lips and her bob-cut hair really make such a bold statement everytime she walks down NYC or LA.
This is one of best fashion books, by far! This is such a girl's book and someone who wouldn't really care what other celeberties use but what they would have to understand is that she has worked with many famous and successful fashion designers. She knows what's in store for next season and what is really hot now on the runways. She has worked designerson a one on one basis and she, herself, has her own line, dvb. Victoria Beckham will always be part of fashion and she represents something different with her electrifying style.
Wednesday, November 4, 2009
Lady Gaga and Cyndi Lauper for MAC
One of my favorite parts of fashion has to be makeup. Lately, I have gotten into experimenting with different colors of lipsticks and eye shadows and MAC, hands down, has to be my favorite brand for color. Their pigments are of such high quality that they can last me from morning to night, without a drop of smearing or running. I'm always running into a MAC counter every couple of weeks to see what new colors or products have come out and I have got to say, the MAC line is so revolutionary and chic! I was very excited to read that two of my favorite entertainers, Lady Gaga and Cyndi Lauper are the new faces of the MAC Aids Fund campaign.
The MAC Aids campaign is a program that MAC created to support the AIDS cure which kills thousands and millions of people around the world every single day. It's great to hear a big company using their name to help out a great cause. They normally contract celebrities to promote their VIVA GLAM line which every penny of those purchases goes to the MAC AIDS Fund. This fund has invested more then $150 million to organizations in more then 67 countries since it's founding in 1994. What better way to promote their newest campaign than with two of the most powerful women in the music industry, Gaga and Lauper! Their campaign will be called, "From Our Lips" and it will launch in North America on March 18 with lipsticks costing only $14.
The MAC Aids campaign give their brand more brownie points because of their good hearted will to help out the people in need. Great product and great morals equals a successful brand in a customer's eyes. I can't wait to see what funky and innovative colors come out and I will definitely be one of the first ones in line when these new products come out!
The MAC Aids campaign is a program that MAC created to support the AIDS cure which kills thousands and millions of people around the world every single day. It's great to hear a big company using their name to help out a great cause. They normally contract celebrities to promote their VIVA GLAM line which every penny of those purchases goes to the MAC AIDS Fund. This fund has invested more then $150 million to organizations in more then 67 countries since it's founding in 1994. What better way to promote their newest campaign than with two of the most powerful women in the music industry, Gaga and Lauper! Their campaign will be called, "From Our Lips" and it will launch in North America on March 18 with lipsticks costing only $14.
The MAC Aids campaign give their brand more brownie points because of their good hearted will to help out the people in need. Great product and great morals equals a successful brand in a customer's eyes. I can't wait to see what funky and innovative colors come out and I will definitely be one of the first ones in line when these new products come out!
Tuesday, October 27, 2009
The Olsen twins debut junior line for J.C. Penny!
The Olsen twins have always been known to be fashion icons throughout Hollywood, even from a young age. They have been in the fashion industry for years, starting with their clothing, furniture and jewelry line for Walmart, to their high end women and men’s line called The Row and Elizabeth and James. Through the years, they have really shown their fashion design talents and just last week they joined the Council of Fashion Designers of America. Now, they have exclusively signed a deal with J.C. Penny in launching and junior line called Olsenboye.
Their collection will be rolling into 600 J.C. Penny’s across the country in Februrary 2010. Olsenboye, which is the girl’s ancestral name, will target to teens before the launch as a country-wide marketing campaign. On November 6, the line will launch at jcp.com and in 50 stores for a limited time. Once the line fully launches in the Spring, there will be magazine print ads, broadcast spots, direct-mail pieces and interactive efforts through the internet at jcp.com, facebook and twitter. On Monday, the girls set out an Olsenboye truck filed with cupcakes, balloons, pins and merchandise to cruise around New York City in order to gain attention from the public. Racks in 50 high-profile stores also sold a preview of the Olsenboye line. When asked about the marketing strategies to promote Olsenboy, Mary-Kate has stated. “Ashley and I felt strongly about creating a unique experience to reach the teen customer, using relevant marketing strategies that would effectively reach this key customer demographics.”
Throughout these past seasons, J.C. Penny has launched new labels from well known designers that have been affordable to their customer and have cut out lines that have lost interest to them. Now, they are catering more into the teen and contemporary crowd. J.C. Penny’s own executive vice president, Liz Sweney, has said that they are looking to “attract a younger customer” and adapting new brands in the way to go. Their recent launches have been, Bisou Bisou, I heart Ronson, Allen B., and Oxford & Regent.
The Olsenboye line will retail from $20 to $50 and will include “casual sportswear and accessories” such as denim, skirts, shorts, dresses, handbags, shoes, tops and bottoms. The neat thing about this brand is that it will have a travel-inspired mini collection that will vary in different cities. Sweney has said that the line is “very fun, fashion driven, trendy and wholesome at the same time.” Although the Olsen twins are very petite young women, their sizes will range from size 0 to 15. They really want to serve a wide range of girls with this line and don’t want girls to think that they need to be a size 0 in order to look fashionable.
I have no-doubt in my mind that this line will turn out to be very positive for the teenage audience. I know that it will defaintely be successful because these girls are very fashion-savy. Being in the business at such a young age has really caused them to mature very quickly and know what the customer wants. I think it’s great when well known designers cater to the contemporary market, which is a vast majority of America. Ashley has said, “Mary-Kate and I watch current trends and see our partnership with J.C. Penny as an opportunity to add something unique to the marketplace, especially in the current retail climate. This collaboration will complement and strengthen our business portfolio, delivering trend-based fashion at affordable prices.”
Their collection will be rolling into 600 J.C. Penny’s across the country in Februrary 2010. Olsenboye, which is the girl’s ancestral name, will target to teens before the launch as a country-wide marketing campaign. On November 6, the line will launch at jcp.com and in 50 stores for a limited time. Once the line fully launches in the Spring, there will be magazine print ads, broadcast spots, direct-mail pieces and interactive efforts through the internet at jcp.com, facebook and twitter. On Monday, the girls set out an Olsenboye truck filed with cupcakes, balloons, pins and merchandise to cruise around New York City in order to gain attention from the public. Racks in 50 high-profile stores also sold a preview of the Olsenboye line. When asked about the marketing strategies to promote Olsenboy, Mary-Kate has stated. “Ashley and I felt strongly about creating a unique experience to reach the teen customer, using relevant marketing strategies that would effectively reach this key customer demographics.”
Throughout these past seasons, J.C. Penny has launched new labels from well known designers that have been affordable to their customer and have cut out lines that have lost interest to them. Now, they are catering more into the teen and contemporary crowd. J.C. Penny’s own executive vice president, Liz Sweney, has said that they are looking to “attract a younger customer” and adapting new brands in the way to go. Their recent launches have been, Bisou Bisou, I heart Ronson, Allen B., and Oxford & Regent.
The Olsenboye line will retail from $20 to $50 and will include “casual sportswear and accessories” such as denim, skirts, shorts, dresses, handbags, shoes, tops and bottoms. The neat thing about this brand is that it will have a travel-inspired mini collection that will vary in different cities. Sweney has said that the line is “very fun, fashion driven, trendy and wholesome at the same time.” Although the Olsen twins are very petite young women, their sizes will range from size 0 to 15. They really want to serve a wide range of girls with this line and don’t want girls to think that they need to be a size 0 in order to look fashionable.
I have no-doubt in my mind that this line will turn out to be very positive for the teenage audience. I know that it will defaintely be successful because these girls are very fashion-savy. Being in the business at such a young age has really caused them to mature very quickly and know what the customer wants. I think it’s great when well known designers cater to the contemporary market, which is a vast majority of America. Ashley has said, “Mary-Kate and I watch current trends and see our partnership with J.C. Penny as an opportunity to add something unique to the marketplace, especially in the current retail climate. This collaboration will complement and strengthen our business portfolio, delivering trend-based fashion at affordable prices.”
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