One of my favorite parts of fashion has to be makeup. Lately, I have gotten into experimenting with different colors of lipsticks and eye shadows and MAC, hands down, has to be my favorite brand for color. Their pigments are of such high quality that they can last me from morning to night, without a drop of smearing or running. I'm always running into a MAC counter every couple of weeks to see what new colors or products have come out and I have got to say, the MAC line is so revolutionary and chic! I was very excited to read that two of my favorite entertainers, Lady Gaga and Cyndi Lauper are the new faces of the MAC Aids Fund campaign.
The MAC Aids campaign is a program that MAC created to support the AIDS cure which kills thousands and millions of people around the world every single day. It's great to hear a big company using their name to help out a great cause. They normally contract celebrities to promote their VIVA GLAM line which every penny of those purchases goes to the MAC AIDS Fund. This fund has invested more then $150 million to organizations in more then 67 countries since it's founding in 1994. What better way to promote their newest campaign than with two of the most powerful women in the music industry, Gaga and Lauper! Their campaign will be called, "From Our Lips" and it will launch in North America on March 18 with lipsticks costing only $14.
The MAC Aids campaign give their brand more brownie points because of their good hearted will to help out the people in need. Great product and great morals equals a successful brand in a customer's eyes. I can't wait to see what funky and innovative colors come out and I will definitely be one of the first ones in line when these new products come out!
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Of course Lady GaGa will bring in more business... she is everywhere these days!
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